Top 5 Photo and Video Apps in Bulgaria: Q4 2024 Performance

In the fourth quarter of 2024, the top photo and video applications in Bulgaria showed varied performance across downloads, revenue, and active user metrics. Here’s a closer look at how these apps fared on a unified platform, with data sourced from Sensor Tower.

CapCut - Video Editor from Bytedance Pte. Ltd saw a significant rise in weekly downloads, peaking at about 25.9K in late December. Revenue also increased steadily, reaching approximately $6.3K by mid-December. Active users fluctuated but ended the quarter strongly at over 451K.

YouTube maintained a high level of weekly active users, consistently around 3.5M, with a peak in mid-December. Revenue showed an upward trend, culminating in about $64.8K in the week before Christmas. Downloads remained relatively stable, with a noticeable spike to 6.2K during the same period.

Instagram experienced a steady increase in downloads, reaching 17.5K in December. Weekly revenue varied, peaking at $6K in early November. Active users remained strong, closing the quarter at approximately 1.3M.

Snapchat from Snap, Inc. showed growth in downloads, peaking at 16.2K in late December. Revenue fluctuated, reaching $2.8K just before Christmas. Active user numbers were consistent, ending the quarter at about 370K.

Lastly, Google Photos: Backup & Edit saw a gradual rise in downloads, topping out at 2.9K in the final weeks of the year. Revenue remained steady, averaging around $4.7K in December. Active users peaked at nearly 997K mid-December.

These trends highlight the dynamic nature of the photo and video app market in Bulgaria. For more detailed insights and analytics, visit Sensor Tower.